The cross-border Alpine Pearls network demonstrates why slowing down is more valuable than speeding up. In selected holiday destinations across six Alpine countries, the focus is on gentle mobility in harmony with nature.

One of these special places is the Villnöss Valley – an idyllic valley in South Tyrol, nestled in the majestic scenery of the Dolomites. Here, the Alpine Pearls concept is not only practiced but made tangible.

Alpine Pearls is an association of charming Alpine towns that together stand for resource-conserving and high-quality tourism. At its heart lies the principle of gentle mobility. In the Villnöss Valley, this principle is implemented in an exemplary manner: Here, you experience how relaxing and decelerating your holiday without a car can be – thanks to public transport, e-bikes, or on foot. Many hiking trails are easily accessible via public buses.

The Villnöss Valley is not just one of the "Alpine Pearls", but also a true hidden gem for nature lovers. Here you will discover that sustainable tourism does not mean sacrifice, but rather opens up new perspectives. As the home of the well-known mountaineer Reinhold Messner, the valley stands for authentic mountain culture, living tradition and a careful approach to nature.

Here, gentle alpine meadows, majestic peaks and traditional farms invite you to decelerate. Whether hiking at the foot of the Geisler peaks, enjoying regional products in a mountain hut or on a guided e-bike tour – the Villnöss Valley shows how tourism and nature function in perfect harmony. 

Alpine Pearls Hosts – With Heart and Mindset 

A very special experience in the Villnöss Valley is offered by the certified Alpine Pearls hosts. These accommodations – from rustic farms to family-run guesthouses and charming hotels – stand for lived sustainability and genuine South Tyrolean hospitality.

Here, your gentle holiday begins right at the doorstep: many hosts offer station pick-up services, regional products at breakfast or tips for car-free excursions. In addition, you receive the South Tyrol Guest Pass DolomitiCard - your digital ticket for mobility. At the same time, they are actively committed to environmental protection, rely on renewable energy, avoid plastic and maintain close partnerships with local producers.

In the Villnöss Valley, you are more than just a guest – you become part of a lifestyle based on appreciation, connection to nature and mindfulness. The Alpine Pearls hosts are ambassadors of this idea and invite you to rethink holiday: sustainable, conscious and with a lot of heart.